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AMES industry edition

Drama school management software for UK theatre & performing arts schools

The platform that stage-manages your drama school from weekly workshops to end-of-term productions

Schedule rehearsals and workshops, manage auditions and casting, track LAMDA and Trinity exam progress, and coordinate everything from weekly classes to end-of-term productions.

No monthly fee

Pure revenue share — you only pay when parents pay.

Live in under 48 hours

Data migration and setup handled by our team.

Built by activity operators

Created by people who lived the admin problem.

UK-compliant + GDPR-ready

Stripe PCI DSS, TLS 1.3, tenant-isolated data.

Operating proof

A live operating layer for every drama workflow.

AMES connects the moments that usually sit in separate tools: enquiries, class availability, payments, registers, team handover, and parent communication.

8 hrs

saved per production on logistics

95%

LAMDA exam entries submitted on time

3x

faster rehearsal scheduling

AMES control room

Today's operating flow

Live

Workflow automation

4 systems connected

Bookings

Waitlist place converted

Payments

Fee captured automatically

Team

Register ready for the session

Families

Update sent to the parent portal

Operational pressure

Running a drama business is hard enough

The best software does not add another dashboard to check. It removes the fragile handoffs that slow your team down.

What changes with AMES

Everything your drama business needs

A connected operating layer for bookings, payments, progress, communication, and team oversight.

Getting started

We help untangle the admin. You keep running classes.

Migration, configuration and launch support come as standard — with real people who know how activity businesses actually run. No consultant fees. No being left to work it out alone.

Activity business operator reviewing AMES on a desktop screen
01
Step 01

We migrate your data

Spreadsheets, another platform, or years of paper — send what you have and our team imports classes, members, balances and history. You do not rebuild from scratch or lose your waiting lists.

02
Step 02

We configure it with you

A real person sets up payments, registers, staff access and your parent portal alongside you, so the disconnected pieces become one connected system. Most operators are live within 48 hours.

03
Step 03

We stay with you after launch

Launch-week check-ins, answers when parents ask something new, and a human on the other end of a message when you need help. AMES should make the operation calmer, not give you another system to manage.

The platform

One platform. Four powerful interfaces.

AMES gives you everything: a management hub, a parent portal, a branded booking engine, and a teacher app. All connected. All real-time.

Admin

Your command centre

Classes, payments, marketing campaigns, staff payroll, task management, and reporting. A complete business hub, not just a booking tool.

Real-time KPI dashboard
Class scheduling and timetable management
Marketing campaigns and CRM
Connect

Parents manage everything

A dedicated portal where parents book classes, report absences, manage payments, track progress, shop, and message teachers. All from their phone.

Book and manage class enrolments
Top up credits and view payment history
Track child progress and achievements
Booking Engine

Your branded booking page

A fully customisable online booking experience that replaces your website. Parents browse classes, book drop-ins, join waitlists, and pay — all in one place.

Class timetable with real-time availability
Integrated checkout with Stripe
Automated waitlist and auto-enrolment
Teach

Teachers in control

Instructors mark attendance, log observations, track progress, capture class photos, and message parents — all from their phone, mid-class.

One-tap attendance marking
Student progress and skill tracking
Shift schedule and class details

Trusted by 100+ drama schools across the UK

Real results from real drama providers who switched to AMES.

8 hrs

saved per production on logistics

95%

LAMDA exam entries submitted on time

3x

faster rehearsal scheduling

AMES transformed how we manage our drama school. LAMDA tracking, rehearsal scheduling, and parent communication all in one place has saved us countless hours.

Rachel Thornton

Director, Spotlight Youth Theatre

The drama industry at a glance

Key data about running drama classes in the UK.

Typical Class Size

10-20

students per session

Typical Pricing (UK)

£7-£15 per class

Age Groups Served

5

distinct categories

Qualifications

4+

recognised pathways

Recognised Qualifications

LAMDA Teaching Diploma
Trinity College London Teaching Certificate
Drama degree or PGCE Drama
National Youth Theatre Leader Training

Age Groups Breakdown

3-5 (early years)5-8 (juniors)8-12 (intermediates)12-18 (seniors)Adult

Aligned with industry standards

AMES is built to work with the frameworks and requirements set by the governing bodies that matter to your drama business.

United Kingdom

London Academy of Music & Dramatic Art (LAMDA)

Standards aligned

United States

Educational Theatre Association

Standards aligned

Australia

Drama Australia

Standards aligned
What AMES replaces

What you pay today vs what AMES charges.

Most platforms charge a subscription, then leave you paying for booking software, team messaging, marketing, rota, inbox, notes, mobile access, and AI tools on top. AMES includes those platform modules in one low fee on payments collected through AMES.

The old model

Monthly software bills

Separate subscriptions rise as members, staff, contacts, admin seats, and marketing channels grow.

The AMES model

Platform included

Bookings, messaging, marketing, rostering, inboxes, notes, apps, and inclusive AI sit inside one AMES platform fee.

Usage is separate

Wallet-based services

SMS, phone/VoIP, and extended AI are metered services. They are available in AMES, but not counted as subscription savings.

Try your numbers

Adjust the 2 numbers most operators know. The calculator estimates monthly revenue from 4 sessions per member per month, then compares a typical standalone platform stack with the AMES platform fee. Metered SMS, phone, and extended AI usage are not included in either side of the saving.

400
505,000+
£12
£5£40
Est. monthly revenue
£19,200
Avg 4 sessions/member/month
Est. staff
9
~1 per 45 members
Core team seats
3
Messaging and team coordination
Admin / manager seats
1 / 1
Inbox, AI, notes, and controls
Tools consolidated
10 categories
One login, one dashboard

What you would usually pay

£458/mo

The estimated monthly cost of equivalent standalone platform software at your scale.

What AMES would charge

£209/mo

Based on your active member count, AMES would charge 1.09% of payment volume collected through AMES, before any metered wallet usage.

Not counted as savings

Some services are available, but usage-based.

SMS and WhatsApp-style usage
Phone and VoIP minutes/lines
Extended AI usage beyond the inclusive allowance
Tool categoryTypical standalone costWith AMES
Full booking + class management system

Bookings, registers, waitlists, makeups, payments, and parent self-service

Examples: ClassForKids, TeamUp, activity booking platforms
£200/mo
scales per member
Included
Marketing email platform

Campaigns, segments, templates, and performance reporting

Examples: Mailchimp, Brevo, email marketing suites
£20/mo
scales per contact
Included
Marketing promotions + automations

Offers, journeys, follow-ups, reactivation, and campaign workflows

Examples: Customer journeys, campaign automation tools
£35/mo
scales with marketing complexity
Included
Internal team messaging

Team updates, operational channels, staff coordination, and announcements

Examples: Slack, Microsoft Teams-style team chat
£12/mo
core team seats, not every coach
Included
Rostering + time tracking

Staff rota, availability, time clocking, timesheets, and payroll prep

Examples: Deputy, Planday, rota and timesheet tools
£29/mo
scales per active staff member
Included
AI agents + AI reviewers

Operational assistants, content review, quality checks, and admin support

Examples: ChatGPT Business-style team AI access
£40/mo
admin AI seats
Included
Social media management

Multi-channel scheduling, content planning, monitoring, and engagement

Examples: Buffer, Later, social scheduling tools
£99/mo
flat tier (scales at enterprise sizes)
Included
Shared inboxes

Parent enquiries, team ownership, response tracking, and handovers

Examples: Shared mailbox, light helpdesk, team inbox tools
£15/mo
scales per admin seat
Included
Notes, calendars + operating docs

Session notes, policies, calendars, tasks, SOPs, and team knowledge

Examples: Notion, Google Workspace-style docs and calendars
£8/mo
scales per manager seat
Included
Mobile apps + portals

Parent, staff, and admin access without buying separate mobile products

Examples: Parent/staff mobile app access
Often bundled
usually bundled or add-on
Included
Standalone stack — monthly total

Metered SMS, phone, and extended AI usage are excluded

£458/mo
AMES — one platform fee

No AMES subscription and no per-seat fee for the included platform modules. Usage services are handled separately through allowances and wallet top-ups.

£209/mo
1.09% of revenue collected

Your rate improves as you grow

AMES lowers the platform fee as your active member base grows. Crossing a threshold does not create a pricing cliff; growth steadily brings your overall rate down.

At your current size, AMES would charge 1.09%. New members in the Growth band are priced at 1%, so growth lowers your platform cost instead of triggering a jump.

Starter
1.25%
0–150 members
Growth
1%
150–500 members
Scale
0.75%
500–2,000 members
Pro
0.5%
2,000–10,000 members
Enterprise
Custom
10,000+ members

Monthly delta vs standalone stack

£249 saved / month

£2,988 annualised · plus the time you stop losing to tool-juggling

Standalone costs reflect typical UK market rates for equivalent software at your scale - not any specific vendor. AMES Pay uses the platform rate shown; exact onboarding terms are confirmed before launch.

Accounting software: AMES does not replace Xero or QuickBooks — it syncs to them. You keep your accounting platform; AMES sends the right data to it automatically (saving the ~£30/mo you'd otherwise spend on a sync integration).

Security & Compliance

Built to protect, designed to be transparent.

Activity businesses handle sensitive member data, payment details, and children's records. AMES treats that responsibility as a product feature — not a checkbox.

Enterprise-grade security

Your data is protected by design

AMES is built on Supabase with row-level security policies, encrypted-at-rest storage, and role-based access control. Every tenant's data is logically isolated so one operator never sees another's information.

PCI DSS compliant payments

Payments handled by Stripe, not spreadsheets

AMES Pay runs on Stripe Connect — meaning card data never touches our servers. Parents pay through Stripe's hosted checkout with full PCI DSS compliance, tokenisation, and 3D Secure authentication.

GDPR-ready data practices

Transparent data handling, full user control

Parents and operators can export their data at any time as CSV. Data retention policies are configurable, and account deletion is a single action with full data purging guaranteed within 30 days.

99.9% uptime infrastructure

Always available when operations depend on it

Deployed on Vercel's global edge network with automatic scaling and failover. No single point of failure, automated backups every 6 hours, and disaster recovery tested quarterly.

Zero data lock-in

Leave whenever you want, with everything

Export every booking, payment, member record, and progression entry as structured CSV files. We believe great software earns retention — it should never rely on data hostage-taking.

Audit trail & compliance

Every action logged, nothing hidden

Staff actions like booking changes, payment adjustments, and policy modifications are captured in an audit log. Managers can trace who changed what, when, and why — essential for growing teams.

Integrations

Works with the tools you already rely on.

AMES connects to the tools you already rely on — payments, inboxes, calendars, accounting, and social — so you keep your favourites while replacing everything else.

AMES Pay

Card payments, Direct Debit, Apple Pay, Google Pay, automated payment recovery, and recurring billing — built in.

Google Calendar

Automatic calendar sync for class schedules, term dates, and staff availability. Never miss a room booking.

Xero

Financial reconciliation sent directly to your accounting software. Invoices, payouts, and taxes — all synced automatically.

QuickBooks

Alternative accounting sync for businesses already on the QuickBooks platform. Full transaction history export.

Gmail

Send and track parent emails from your existing inbox — conversations sync back to AMES so the whole team stays in the loop.

Outlook

Connect Microsoft 365 mailboxes for staff communication and parent threads — messages flow into the AMES inbox automatically.

Facebook

Reply to comments and DMs from one inbox, schedule posts, and track engagement against enrolment growth.

Instagram

Manage Instagram DMs and comments alongside other channels, and publish posts and stories on a schedule.

Google Reviews

Surface, respond to, and request reviews — track your rating across every location from a single dashboard.

Need something custom? Our team can build API integrations for your specific stack during onboarding.

AMES works for every activity type

Same platform, tailored to how each sector actually runs. Explore the dedicated page for your discipline.

Guides & resources for drama providers

Expert articles, templates, and practical advice to help you start, run, and grow your drama business.

FAQ

Common questions about AMES for drama

Everything you need to know about managing your drama business with AMES.

and we will map AMES to the way your business runs.

Live in under 48 hours

See how much calmer your operation could feel.

Book a 30-minute walkthrough. We will map your current bookings, payments, registers, messages and reports to the connected AMES setup.

No monthly subscription
Connects your daily admin
Live in under 48 hours