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Young children practising beginner tennis drills on an outdoor court with a coach and ball basket

AMES for tennis

Tennis coaching software.More time on court.

The club management platform for court hire, coaching programmes and player development, with every booking checked against the same court sheet

Hire out your courts, manage group coaching and individual lessons, track player progress, and run everything from mini tennis red to adult programmes.

Start Free
No monthly platform fee

A small fee on payments. Processing and optional usage are charged separately.

Free data migration

Data migration and setup handled by our team.

Built by activity operators

Created by people who lived the admin problem.

UK-compliant + GDPR-ready

Card payments through Stripe, data encrypted at rest, tenant-isolated records.

The working day, connected

Every booking. A team ready for it.

AMES connects the moments that usually sit in separate tools: enquiries, class availability, payments, registers, team handover, and parent communication.

  1. 1

    Bookings

    Waitlist place converted

  2. 2

    Payments

    Fee captured automatically

  3. 3

    Team

    Register ready for the session

  4. 4

    Families

    Update sent to the parent portal

Operational pressure

You know the work.
We know the admin.

The best software does not add another dashboard to check. It removes the fragile handoffs that slow your team down.

The details are different for every activity. Explore the everyday challenges behind the admin.

01

Court booking conflicts

Coaching sessions, social play, match fixtures and private bookings all compete for court time, and preventing clashes across several courts is a daily struggle.Explore the challenge

Member social bookings overlap with coaching blocks in peak evening hours, and inter-club fixtures need dedicated courts that displace regular sessions. Floodlit courts are in short supply in autumn and winter, when demand for evening play far exceeds what is available. Surfaces add their own constraints: clay courts need rest and maintenance between heavy use, while hard courts and artificial grass wear differently. Without one system that knows which courts are free and who has priority, administrators spend hours each week resolving disputes that could have been prevented at the point of booking.

Read the guide
02

LTA programme alignment

Keeping coaching programmes in step with the mini tennis stages (red, orange, green, yellow) and tracking which ball colour each child should be on adds admin to every session.Explore the challenge

Moving from red through orange and green to full yellow is not just about age: it depends on court coverage, rally consistency and tactical awareness at each level, so coaches need to assess players regularly and consistently. Clubs also run different programme types for different groups of players, each with its own funding and reporting. Coach accreditation needs to match the programmes each coach delivers. Without a clear record of which stage each player is on and why, coaching becomes inconsistent and parents are left guessing.

Read the guide
03

Weather-dependent rescheduling

Outdoor sessions get rained off regularly, and rescheduling groups, telling parents and arranging make-up sessions burns hours in peak season.Explore the challenge

Surfaces behave differently in the wet: clay courts become unplayable sooner and take longer to dry, while artificial grass may stay playable in light drizzle. When outdoor courts close, covered courts become contested between coaching groups, league matches and social players. Demand shifts indoors through the winter months, creating a bottleneck that needs planning well ahead. A long spell of bad weather can mean cancelling many sessions across several coaching groups, each with different payment arrangements and make-up entitlements.

Read the guide
04

Seasonal membership fluctuations

Membership surges in summer and drops in winter, so forecasting court demand, managing variable income and encouraging year-round play needs data many clubs do not have.Explore the challenge

Summer camps put pressure on court availability in the school holidays, when coaching, member play and camps all compete for the same courts. Winter coaching needs promoting to keep income steady, yet many clubs struggle to identify lapsed summer members before they drift away. Off-peak pricing can fill quiet midweek courts, but managing different rates across courts, times and membership types is a spreadsheet nightmare. Members moving from junior to adult or from summer-only to year-round need their billing and booking rights changed correctly.

Read the guide

What changes with AMES

Built around
your tennis business.

A connected operating layer for bookings, payments, progress, communication, and team oversight.

Online Lesson & Court Bookings

With AMES facility hire, members and visitors book courts online in AMES Connect, and every booking is checked against one court sheet, so the same court cannot be booked twice.Explore this capability

Set member and casual rates, add-on charges such as floodlights, block bookings for regular groups, and closures for maintenance. Coaching sessions sit on the same timetable, so the office can see coaching and court hire together.

Read the guide

Player Progress & Badge Tracking

Set up mini tennis stages and adult levels as levels with the skills for each, in your club's own words.Explore this capability

Coaches record skills and notes for each player in AMES Teach, and players and parents see the current stage, the next one and the badges earned in AMES Connect. The dashboard highlights players who may be due to move up a stage.

Read the guide

Direct Debit & Term Course Payments

Collect term course and membership fees by GoCardless Direct Debit, and court hire, pay-and-play and camp payments by card, Apple Pay or Google Pay through AMES Pay.Explore this capability

Members with an active membership get the member rate for court hire automatically, family and sibling discounts follow the rules you set, and failed payments are retried automatically with the payer told.

Read the guide

Parent Payment App & Player Portal

AMES Connect gives players and parents their coaching schedule, court bookings, payments, receipts, progress and messages in one app.Explore this capability

When sessions are rained off, the cancellation wizard tells every affected family by email or SMS, and noticeboard posts keep members up to date on club news and events.

Read the guide

Class Waitlists & Make-up Sessions

Each coaching group has a capacity, full groups offer the waiting list, and a freed place is offered to the next player automatically with a time limit to accept.Explore this capability

When a player reports an absence, the session can return a credit under your rules, and the family books a make-up session with space in it themselves in AMES Connect.

Read the guide

Coaching Registers & Attendance

Coaches take the register in AMES Teach with a tap for each player, and attendance lands on the player's record straight away.Explore this capability

Record coaches' qualifications, DBS checks and first aid with expiry dates, require them for the sessions that need them, and let coaches clock in, see their shifts and pick up open shifts from their phone.

Read the guide

The platform

One platform.
Everyone has their place.

AMES gives you everything: a management hub, a parent portal, a branded booking engine, and a teacher app. All connected. All real-time.

AMES Admin
Admin application interface

Your command centre

Classes, payments, marketing campaigns, staff payroll, task management, and reporting. A complete business hub, not just a booking tool.

Explore Admin
  • Real-time KPI dashboard
  • Class scheduling and timetable management
  • Marketing campaigns and CRM
  • Staff payroll, timesheets, and leave
  • Automated waitlist-to-enrolment conversion
  • Member database and family management
  • Lesson plan builder for teachers
  • Noticeboard and announcements broadcast
  • In-depth reporting and analytics
AMES Connect
Connect application interface

Parents manage everything

A dedicated portal where parents book classes, report absences, manage payments, track progress, shop, and message teachers. All from their phone.

Explore Connect
  • Book and manage class enrolments
  • Top up credits and view payment history
  • Track child progress and achievements
  • Direct messaging with instructors
  • Report absences in seconds
  • Book drop-in sessions and one-off events
  • Manage child health records and medical notes
  • Access noticeboard updates and class photos
  • Browse and purchase from the shop
  • View and download receipts and statements
AMES Booking Engine
Booking Engine application interface

Your branded booking page

A fully customisable online booking experience that replaces your website. Parents browse classes, book drop-ins, join waitlists, and pay — all in one place.

Explore Booking Engine
  • Class timetable with real-time availability
  • Integrated checkout with Stripe
  • Automated waitlist and auto-enrolment
  • Drop-in session and event booking
  • Workshop and one-off session booking
  • Mobile-first PWA — works like a native app
  • Custom colours, logo, and welcome messaging
  • Branded to match your business identity
AMES Teach
Teach application interface

Teachers in control

Instructors mark attendance, log observations, track progress, capture class photos, and message parents — all from their phone, mid-class.

Explore Teach
  • One-tap attendance marking
  • Student progress and skill tracking
  • Shift schedule and class details
  • Direct parent messaging
  • Student notes and lesson observations
  • Class photo capture and sharing
  • Assessment tools with instant parent visibility
  • Teacher feedback forms for every session

Your industry, understood

The details that shape your day.

Key data about running tennis lessons in the UK.

Typical Class Size
4-8students per session
Typical Pricing (UK)
£8-£18 per lesson
Age Groups Served
5distinct categories
Qualifications
4recognised pathways

Recognised Qualifications

  • LTA Level 1 Teaching Assistant
  • LTA Level 2 Coach
  • LTA Level 3 Senior Club Coach
  • LTA Level 4 Senior Performance Coach

Age Groups Breakdown

  • 3-5 (mini tennis red)
  • 5-8 (mini tennis orange)
  • 8-10 (mini tennis green)
  • 10+ (full court)
  • Adult

Industry frameworks

The organisations behind your sector

The bodies that set frameworks and qualifications for tennis in each country, listed for reference.

  • United Kingdom

    Lawn Tennis Association (LTA)

  • United States

    United States Tennis Association (USTA)

  • Australia

    Tennis Australia

More about AMES for tennis

AMES gives coaches and administrators one view across your courts and coaching. Set up mini tennis stages and adult levels in your own words, hire out courts with member and casual rates and floodlight add-ons, and run coaching courses, camps and memberships, whether you are a two-court community club or a larger venue with indoor courts.

Getting started

We help untangle the admin. You keep running classes.

Migration, configuration and launch support come as standard — with real people who know how activity businesses actually run. No consultant fees. No being left to work it out alone.

Activity business operator reviewing AMES on a desktop screen
01
Step 01

We migrate your data

Spreadsheets or an export from another platform: send what you have and our team imports your classes, members and balances, so you do not rebuild from scratch.

02
Step 02

We configure it with you

A real person sets up payments, registers, staff access and your parent portal alongside you, so the disconnected pieces become one connected system.

03
Step 03

We stay with you after launch

Launch-week check-ins, answers when parents ask something new, and a human on the other end of a message when you need help. AMES should make the operation calmer, not give you another system to manage.

Different by design

Built for your business.
Priced around its activity.

One small transaction fee covers the standard AMES platform. No monthly platform subscription, setup fee or per-member charge.

See what it means for you.

Compare the tools you use today and calculate the AMES platform fee for your member numbers and payments.

Explore your pricing

Payment-processing fees, SMS, phone services including number rental, and metered AI are charged separately. We confirm your rates and service charges before launch.

Read how pricing works
Security & Compliance

Built to protect, designed to be transparent.

Activity businesses handle sensitive member data, payment details, and children's records. AMES treats that responsibility as a product feature — not a checkbox.

Enterprise-grade security

Your data is protected by design

AMES is built on Supabase with row-level security policies, encrypted-at-rest storage, and role-based access control. Every tenant's data is logically isolated so one operator never sees another's information.

PCI DSS compliant payments

Payments handled by Stripe, not spreadsheets

AMES Pay runs on Stripe Connect — meaning card data never touches our servers. Parents pay through Stripe's hosted checkout with full PCI DSS compliance, tokenisation, and 3D Secure authentication.

GDPR-ready data practices

Transparent data handling, full user control

Parents and operators can export their data at any time as CSV. Data retention policies are configurable, and account deletion is a single action with full data purging guaranteed within 30 days.

Managed cloud infrastructure

Built for the hours your business runs

AMES runs on Vercel's global edge network with automatic scaling, and keeps its data on Supabase's managed database platform.

Zero data lock-in

Leave whenever you want, with everything

Export every booking, payment, member record, and progression entry as structured CSV files. We believe great software earns retention — it should never rely on data hostage-taking.

Audit trail & compliance

Every action logged, nothing hidden

Staff actions like booking changes, payment adjustments, and policy modifications are captured in an audit log. Managers can trace who changed what, when, and why — essential for growing teams.

Integrations

Works with the tools you already rely on.

AMES connects to the tools you already rely on — payments, inboxes, calendars, accounting, and social — so you keep your favourites while replacing everything else.

AMES Pay

Card payments, Direct Debit, Apple Pay, Google Pay, automated payment recovery, and recurring billing — built in.

Google Calendar

Automatic calendar sync for class schedules, term dates, and staff availability. Never miss a room booking.

Xero

Financial reconciliation sent directly to your accounting software. Invoices, payouts, and taxes — all synced automatically.

QuickBooks

Alternative accounting sync for businesses already on the QuickBooks platform. Full transaction history export.

Gmail

Send and track parent emails from your existing inbox — conversations sync back to AMES so the whole team stays in the loop.

Outlook

Connect Microsoft 365 mailboxes for staff communication and parent threads — messages flow into the AMES inbox automatically.

Facebook

Reply to comments and DMs from one inbox, schedule posts, and track engagement against enrolment growth.

Instagram

Manage Instagram DMs and comments alongside other channels, and publish posts and stories on a schedule.

Google Reviews

Surface, respond to, and request reviews — track your rating across every location from a single dashboard.

Need something custom? Our team can build API integrations for your specific stack during onboarding.

Practical guidance

Guides & resources for tennis providers

Expert articles, templates, and practical advice to help you start, run, and grow your tennis business.

View all resources
FAQ

Common questions about AMES for tennis

Everything you need to know about managing your tennis business with AMES.

and we will map AMES to the way your business runs.

AMES works for every activity type

Same platform, tailored to how each sector actually runs. Explore the dedicated page for your discipline.

Your next chapter

Build the business you love running.

Bring the way your business works today. We’ll show how AMES supports your teaching, your team and the people who come back each week.

Start Free

No card needed. Register and explore.

30 minutes with our team, around your setup.

  • No monthly subscription or setup fee
  • 1.25% platform fee, lower as you grow
  • Free data migration