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Young children practising football dribbling drills on a grass pitch with a coach guiding them

AMES for football

Football academy software.Keep your team in play.

Complete management for football academies and clubs, from mini-kickers registration to every training session

Organise age groups, take registrations and payments online, track player development, hire out the pitches you manage and keep parents informed, from mini-kickers to youth teams.

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No monthly platform fee

A small fee on payments. Processing and optional usage are charged separately.

Free data migration

Data migration and setup handled by our team.

Built by activity operators

Created by people who lived the admin problem.

UK-compliant + GDPR-ready

Card payments through Stripe, data encrypted at rest, tenant-isolated records.

The working day, connected

Every booking. A team ready for it.

AMES connects the moments that usually sit in separate tools: enquiries, class availability, payments, registers, team handover, and parent communication.

  1. 1

    Bookings

    Waitlist place converted

  2. 2

    Payments

    Fee captured automatically

  3. 3

    Team

    Register ready for the session

  4. 4

    Families

    Update sent to the parent portal

Operational pressure

You know the work.
We know the admin.

The best software does not add another dashboard to check. It removes the fragile handoffs that slow your team down.

The details are different for every activity. Explore the everyday challenges behind the admin.

01

Pitch booking and weather chaos

Managing indoor and outdoor pitch availability across multiple venues, then rescheduling everything when rain cancels a session, creates hours of reactive admin.Explore the challenge

Availability differs between 3G and grass pitches, so your scheduling needs change with the seasons. Local authority booking systems have their own deadlines and confirmation processes. Floodlight curfews restrict evening sessions, shared facilities mean your bookings can be bumped at short notice, and one rainy Saturday can mean rescheduling sessions across several age groups. Parents need telling, alternative venues need checking and coaches need updated schedules, all before Monday training.

Read the guide
02

Tournament and fixture coordination

Selecting squads, confirming availability, organising transport and communicating with parents for each tournament is a complex operation that relies on memory and WhatsApp.Explore the challenge

FA Respect codes need enforcing and documenting for every fixture. Player registration requirements must be checked before squads are submitted. Kit across several age groups means tracking who has what and chasing returns. Opponent confirmations fall through, match officials need coordinating, and last-minute withdrawals mean re-selecting squads on the morning of the event. Without a central record, critical details live in one person's head.

Read the guide
03

Age group registrations

Players move through age groups every season.Explore the challenge

Re-registrations, FA affiliation and medical forms need collecting for every child, every year. September age-group changes mean moving players across the whole club, with coaches, training times and pitch allocations changing at once. Registrations have to be kept accurate in the FA's own systems. Photo consent, emergency contacts and medical declarations all need refreshing. New-season pricing adds another layer, as parents need clear communication about what they are paying and why fees may have changed.

Read the guide
04

Multiple payment structures

Some children pay per session, others pay monthly, and squads pay annually.Explore the challenge

Tracking who owes what across different structures and chasing payments is a constant battle. Sibling discounts need applying consistently without manual errors. Goalkeeper training can carry a separate fee that not every player pays. Kit needs paying for once a season and tracking against each family. Tournament costs may need splitting across selected squad members only, not the whole age group. The result is a patchwork of spreadsheets, bank transfers and cash in envelopes that no single person can fully reconcile.

Read the guide

What changes with AMES

Built around
your football business.

A connected operating layer for bookings, payments, progress, communication, and team oversight.

Football Session Booking & Pitch Scheduling

Run training sessions for every age group across your venues on one live timetable, each with its own capacity, with age ranges on levels so families book the right session online in AMES Connect.Explore this capability

If you manage your own pitches or hall, AMES facility hire lets you hire them out whole or in sections, with member and casual rates, add-on charges such as floodlights, block bookings and closures. When the weather cancels training, the cancellation wizard tells every affected family by email or SMS.

Read the guide

Player Progress Tracking

Build the levels and skills your coaches use, for example grouped by technical, physical, psychological and social development if you follow the FA's four-corner model.Explore this capability

Coaches record skills and notes for each player in AMES Teach, the record follows the player as they move up age groups, and parents see their child's current level and what comes next in AMES Connect.

Read the guide

Direct Debit & Automated Payments

Charge per session, monthly or by the term, or sell credits, and collect by GoCardless Direct Debit or by card, Apple Pay and Google Pay through AMES Pay.Explore this capability

Sibling discounts follow the rules you set, failed payments are retried automatically with the parent told, and kit can be sold through your shop in AMES Connect. Outstanding balances sit with each family's record instead of in a separate spreadsheet.

Read the guide

Parent App & Communication

Parents check training times, book and pay, report absences, keep health and medical notes current and read noticeboard updates in AMES Connect.Explore this capability

Cancellation notices reach every affected family at once, automated messages go out on the triggers you set, and the AMES mailbox brings email, SMS and WhatsApp conversations into one place for your team.

Read the guide

Holiday Camps, Trials & One-off Sessions

Put holiday camps, taster sessions and one-off events on the same timetable as weekly training.Explore this capability

Families can book drop-in sessions and pay as they go, new players can book a trial online, free or at the price you set, and full sessions offer the waiting list, with a freed place offered to the next family automatically.

Coach Compliance & Safeguarding Tracking

Record each coach's FA qualifications, DBS check, first aid and safeguarding training with expiry dates and the certificate uploaded as evidence, and see everything that has expired or is due to on one page.Explore this capability

Require a qualification for the sessions that need it, so an unqualified assignment is blocked or flagged. Incidents and safeguarding concerns can be recorded by the office or by coaches in AMES Teach, and every session has a digital register.

Read the guide

The platform

One platform.
Everyone has their place.

AMES gives you everything: a management hub, a parent portal, a branded booking engine, and a teacher app. All connected. All real-time.

AMES Admin
Admin application interface

Your command centre

Classes, payments, marketing campaigns, staff payroll, task management, and reporting. A complete business hub, not just a booking tool.

Explore Admin
  • Real-time KPI dashboard
  • Class scheduling and timetable management
  • Marketing campaigns and CRM
  • Staff payroll, timesheets, and leave
  • Automated waitlist-to-enrolment conversion
  • Member database and family management
  • Lesson plan builder for teachers
  • Noticeboard and announcements broadcast
  • In-depth reporting and analytics
AMES Connect
Connect application interface

Parents manage everything

A dedicated portal where parents book classes, report absences, manage payments, track progress, shop, and message teachers. All from their phone.

Explore Connect
  • Book and manage class enrolments
  • Top up credits and view payment history
  • Track child progress and achievements
  • Direct messaging with instructors
  • Report absences in seconds
  • Book drop-in sessions and one-off events
  • Manage child health records and medical notes
  • Access noticeboard updates and class photos
  • Browse and purchase from the shop
  • View and download receipts and statements
AMES Booking Engine
Booking Engine application interface

Your branded booking page

A fully customisable online booking experience that replaces your website. Parents browse classes, book drop-ins, join waitlists, and pay — all in one place.

Explore Booking Engine
  • Class timetable with real-time availability
  • Integrated checkout with Stripe
  • Automated waitlist and auto-enrolment
  • Drop-in session and event booking
  • Workshop and one-off session booking
  • Mobile-first PWA — works like a native app
  • Custom colours, logo, and welcome messaging
  • Branded to match your business identity
AMES Teach
Teach application interface

Teachers in control

Instructors mark attendance, log observations, track progress, capture class photos, and message parents — all from their phone, mid-class.

Explore Teach
  • One-tap attendance marking
  • Student progress and skill tracking
  • Shift schedule and class details
  • Direct parent messaging
  • Student notes and lesson observations
  • Class photo capture and sharing
  • Assessment tools with instant parent visibility
  • Teacher feedback forms for every session

Your industry, understood

The details that shape your day.

Key data about running football sessions in the UK.

Typical Class Size
15-25students per session
Typical Pricing (UK)
£5-£10 per session
Age Groups Served
4distinct categories
Qualifications
4recognised pathways

Recognised Qualifications

  • FA Playmaker
  • FA Introduction to Coaching Football
  • FA Level 1 in Coaching Football
  • UEFA C Licence (FA Level 2)

Age Groups Breakdown

  • 3-5 (mini-kickers)
  • 5-8 (mini-soccer)
  • 8-12 (junior)
  • 12-16 (youth)

Industry frameworks

The organisations behind your sector

The bodies that set frameworks and qualifications for football in each country, listed for reference.

  • United Kingdom

    The Football Association (FA)

  • United States

    US Soccer Federation

  • Australia

    Football Australia

More about AMES for football

AMES gives coaches a clear record of each player's development in levels and skills you define, from grassroots sessions through to academy groups. Run sessions across several venues on one timetable, hire out the pitches you manage, and tell every affected family when the weather cancels training.

Getting started

We help untangle the admin. You keep running classes.

Migration, configuration and launch support come as standard — with real people who know how activity businesses actually run. No consultant fees. No being left to work it out alone.

Activity business operator reviewing AMES on a desktop screen
01
Step 01

We migrate your data

Spreadsheets or an export from another platform: send what you have and our team imports your classes, members and balances, so you do not rebuild from scratch.

02
Step 02

We configure it with you

A real person sets up payments, registers, staff access and your parent portal alongside you, so the disconnected pieces become one connected system.

03
Step 03

We stay with you after launch

Launch-week check-ins, answers when parents ask something new, and a human on the other end of a message when you need help. AMES should make the operation calmer, not give you another system to manage.

Different by design

Built for your business.
Priced around its activity.

One small transaction fee covers the standard AMES platform. No monthly platform subscription, setup fee or per-member charge.

See what it means for you.

Compare the tools you use today and calculate the AMES platform fee for your member numbers and payments.

Explore your pricing

Payment-processing fees, SMS, phone services including number rental, and metered AI are charged separately. We confirm your rates and service charges before launch.

Read how pricing works
Security & Compliance

Built to protect, designed to be transparent.

Activity businesses handle sensitive member data, payment details, and children's records. AMES treats that responsibility as a product feature — not a checkbox.

Enterprise-grade security

Your data is protected by design

AMES is built on Supabase with row-level security policies, encrypted-at-rest storage, and role-based access control. Every tenant's data is logically isolated so one operator never sees another's information.

PCI DSS compliant payments

Payments handled by Stripe, not spreadsheets

AMES Pay runs on Stripe Connect — meaning card data never touches our servers. Parents pay through Stripe's hosted checkout with full PCI DSS compliance, tokenisation, and 3D Secure authentication.

GDPR-ready data practices

Transparent data handling, full user control

Parents and operators can export their data at any time as CSV. Data retention policies are configurable, and account deletion is a single action with full data purging guaranteed within 30 days.

Managed cloud infrastructure

Built for the hours your business runs

AMES runs on Vercel's global edge network with automatic scaling, and keeps its data on Supabase's managed database platform.

Zero data lock-in

Leave whenever you want, with everything

Export every booking, payment, member record, and progression entry as structured CSV files. We believe great software earns retention — it should never rely on data hostage-taking.

Audit trail & compliance

Every action logged, nothing hidden

Staff actions like booking changes, payment adjustments, and policy modifications are captured in an audit log. Managers can trace who changed what, when, and why — essential for growing teams.

Integrations

Works with the tools you already rely on.

AMES connects to the tools you already rely on — payments, inboxes, calendars, accounting, and social — so you keep your favourites while replacing everything else.

AMES Pay

Card payments, Direct Debit, Apple Pay, Google Pay, automated payment recovery, and recurring billing — built in.

Google Calendar

Automatic calendar sync for class schedules, term dates, and staff availability. Never miss a room booking.

Xero

Financial reconciliation sent directly to your accounting software. Invoices, payouts, and taxes — all synced automatically.

QuickBooks

Alternative accounting sync for businesses already on the QuickBooks platform. Full transaction history export.

Gmail

Send and track parent emails from your existing inbox — conversations sync back to AMES so the whole team stays in the loop.

Outlook

Connect Microsoft 365 mailboxes for staff communication and parent threads — messages flow into the AMES inbox automatically.

Facebook

Reply to comments and DMs from one inbox, schedule posts, and track engagement against enrolment growth.

Instagram

Manage Instagram DMs and comments alongside other channels, and publish posts and stories on a schedule.

Google Reviews

Surface, respond to, and request reviews — track your rating across every location from a single dashboard.

Need something custom? Our team can build API integrations for your specific stack during onboarding.

Practical guidance

Guides & resources for football providers

Expert articles, templates, and practical advice to help you start, run, and grow your football business.

View all resources
FAQ

Common questions about AMES for football

Everything you need to know about managing your football business with AMES.

and we will map AMES to the way your business runs.

AMES works for every activity type

Same platform, tailored to how each sector actually runs. Explore the dedicated page for your discipline.

Your next chapter

Build the business you love running.

Bring the way your business works today. We’ll show how AMES supports your teaching, your team and the people who come back each week.

Start Free

No card needed. Register and explore.

30 minutes with our team, around your setup.

  • No monthly subscription or setup fee
  • 1.25% platform fee, lower as you grow
  • Free data migration