AMES for athletics
The club platform that manages every training session, tracks every athlete's progress and keeps your coaches' records in order
Organise training groups, schedule track and field sessions, track athletes' awards and progress, and manage everything from junior fun-athletics to competitive squad training.
A small fee on payments. Processing and optional usage are charged separately.
Data migration and setup handled by our team.
Created by people who lived the admin problem.
Card payments through Stripe, data encrypted at rest, tenant-isolated records.
Operational pressure
The best software does not add another dashboard to check. It removes the fragile handoffs that slow your team down.
The details are different for every activity. Explore the everyday challenges behind the admin.
What changes with AMES
A connected operating layer for bookings, payments, progress, communication, and team oversight.
The platform
AMES gives you everything: a management hub, a parent portal, a branded booking engine, and a teacher app. All connected. All real-time.
Your industry, understood
Key data about running athletics sessions in the UK.
Industry frameworks
The bodies that set frameworks and qualifications for athletics in each country, listed for reference.
AMES keeps training groups across sprints, throws, jumps and endurance on one timetable, with each athlete's bookings, payments, attendance and progress on one record. From junior programmes to competitive squads, coaches' qualifications and DBS checks are recorded with expiry dates, so the club can see who is up to date.
Different by design
One small transaction fee covers the standard AMES platform. No monthly platform subscription, setup fee or per-member charge.
Compare the tools you use today and calculate the AMES platform fee for your member numbers and payments.
Explore your pricingPayment-processing fees, SMS, phone services including number rental, and metered AI are charged separately. We confirm your rates and service charges before launch.
Read how pricing worksActivity businesses handle sensitive member data, payment details, and children's records. AMES treats that responsibility as a product feature — not a checkbox.
AMES is built on Supabase with row-level security policies, encrypted-at-rest storage, and role-based access control. Every tenant's data is logically isolated so one operator never sees another's information.
AMES Pay runs on Stripe Connect — meaning card data never touches our servers. Parents pay through Stripe's hosted checkout with full PCI DSS compliance, tokenisation, and 3D Secure authentication.
Parents and operators can export their data at any time as CSV. Data retention policies are configurable, and account deletion is a single action with full data purging guaranteed within 30 days.
AMES runs on Vercel's global edge network with automatic scaling, and keeps its data on Supabase's managed database platform.
Export every booking, payment, member record, and progression entry as structured CSV files. We believe great software earns retention — it should never rely on data hostage-taking.
Staff actions like booking changes, payment adjustments, and policy modifications are captured in an audit log. Managers can trace who changed what, when, and why — essential for growing teams.
AMES connects to the tools you already rely on — payments, inboxes, calendars, accounting, and social — so you keep your favourites while replacing everything else.
Card payments, Direct Debit, Apple Pay, Google Pay, automated payment recovery, and recurring billing — built in.
Automatic calendar sync for class schedules, term dates, and staff availability. Never miss a room booking.
Financial reconciliation sent directly to your accounting software. Invoices, payouts, and taxes — all synced automatically.
Alternative accounting sync for businesses already on the QuickBooks platform. Full transaction history export.
Send and track parent emails from your existing inbox — conversations sync back to AMES so the whole team stays in the loop.
Connect Microsoft 365 mailboxes for staff communication and parent threads — messages flow into the AMES inbox automatically.
Reply to comments and DMs from one inbox, schedule posts, and track engagement against enrolment growth.
Manage Instagram DMs and comments alongside other channels, and publish posts and stories on a schedule.
Surface, respond to, and request reviews — track your rating across every location from a single dashboard.
Need something custom? Our team can build API integrations for your specific stack during onboarding.
Practical guidance
Expert articles, templates, and practical advice to help you start, run, and grow your athletics business.
Same platform, tailored to how each sector actually runs. Explore the dedicated page for your discipline.
Your next chapter
Bring the way your business works today. We’ll show how AMES supports your teaching, your team and the people who come back each week.
No card needed. Register and explore.
30 minutes with our team, around your setup.
