Athletics Club Management Software
The training and competition platform that tracks every personal best, manages every session, and keeps your club compliant
Organise training groups, schedule track and field sessions, record personal bests, and manage everything from junior fun-athletics to competitive squad training.
Pure revenue share — you only pay when parents pay.
Data migration and setup handled by our team.
Created by people who lived the admin problem.
Stripe PCI DSS, TLS 1.3, tenant-isolated data.
A live operating layer for every athletics workflow.
AMES connects the moments that usually sit in separate tools: enquiries, class availability, payments, registers, team handover, and parent communication.
35%
fewer missed competition entry deadlines
6 hrs
saved per week on session planning
90%
of parents actively use the athlete portal
AMES control room
Today's operating flow
Workflow automation
4 systems connected
Bookings
Waitlist place converted
Payments
Fee captured automatically
Team
Register ready for the session
Families
Update sent to the parent portal
What improves first
Athletics Club Scheduling & Session Booking
01Build your weekly training programme with a visual timetable that maps every event group, facility area, and coach assignment across your track. AMES handles event-group rotation within sessions, so your sprinters, throwers, and jumpers cycle through allocated areas without clashes. Equipment allocation is tracked per session, ensuring the throws cage, hurdles, starting blocks, and high jump mats are assigned and accounted for before athletes arrive. Facility area mapping gives coaches a real-time view of which zones are in use and which are available, reducing dead time between rotations and preventing groups from overlapping at shared facilities.
Athlete Progress & PB Tracking
02Record personal bests with full context: wind readings, timing method, venue, and competition level. AMES applies age-graded scoring so coaches can compare performances across age groups on a level playing field, and integrates concepts from Power of 10 rankings to show where your athletes sit nationally. PB alerts notify coaches and parents the moment a new personal best is recorded, and historical progression charts plot each athlete's development across seasons with trend lines that highlight improvement rates. Multi-event scoring for pentathlon and decathlon is calculated automatically against the appropriate points tables.
Direct Debit & Membership Payments
03Collect training fees, England Athletics affiliation contributions, and competition entry costs from a single dashboard. Club membership tiers let you configure different rates for junior, senior, recreational, and competitive squads, with family discounts applied automatically. Competition entry fee pooling collects individual athlete contributions for team entries, relay fees, and transport costs into a ring-fenced fund so coaches are not left chasing payments after the event. Direct debit, card, and invoice options give families flexibility, and automated reminders reduce the time your treasurer spends following up on overdue balances.
Replaces manual work
Multi-event session planning
Your command centre
Classes, payments, marketing campaigns, staff payroll, task management, and reporting. A complete business hub, not just a booking tool.
Parents manage everything
A dedicated portal where parents book classes, report absences, manage payments, track progress, shop, and message teachers. All from their phone.
Your branded booking page
A fully customisable online booking experience that replaces your website. Parents browse classes, book drop-ins, join waitlists, and pay — all in one place.
35%
fewer missed competition entry deadlines
6 hrs
saved per week on session planning
90%
of parents actively use the athlete portal
Typical Class Size
12-25
students per session
Typical Pricing (UK)
£4-£8 per session
Age Groups Served
4
distinct categories
Qualifications
4+
recognised pathways
United Kingdom
England Athletics
United States
USA Track & Field (USATF)
Australia
Athletics Australia
What you pay today vs what AMES charges.
Most platforms charge a subscription, then leave you paying for booking software, team messaging, marketing, rota, inbox, notes, mobile access, and AI tools on top. AMES includes those platform modules in one low fee on payments collected through AMES.
The old model
Monthly software bills
Separate subscriptions rise as members, staff, contacts, admin seats, and marketing channels grow.
The AMES model
Platform included
Bookings, messaging, marketing, rostering, inboxes, notes, apps, and inclusive AI sit inside one AMES platform fee.
Usage is separate
Wallet-based services
SMS, phone/VoIP, and extended AI are metered services. They are available in AMES, but not counted as subscription savings.
Try your numbers
Adjust the 2 numbers most operators know. The calculator estimates monthly revenue from 4 sessions per member per month, then compares a typical standalone platform stack with the AMES platform fee. Metered SMS, phone, and extended AI usage are not included in either side of the saving.
What you would usually pay
£458/mo
The estimated monthly cost of equivalent standalone platform software at your scale.
What AMES would charge
£209/mo
Based on your active member count, AMES would charge 1.09% of payment volume collected through AMES, before any metered wallet usage.
Not counted as savings
Some services are available, but usage-based.
Bookings, registers, waitlists, makeups, payments, and parent self-service
Campaigns, segments, templates, and performance reporting
Offers, journeys, follow-ups, reactivation, and campaign workflows
Team updates, operational channels, staff coordination, and announcements
Staff rota, availability, time clocking, timesheets, and payroll prep
Operational assistants, content review, quality checks, and admin support
Multi-channel scheduling, content planning, monitoring, and engagement
Parent enquiries, team ownership, response tracking, and handovers
Session notes, policies, calendars, tasks, SOPs, and team knowledge
Parent, staff, and admin access without buying separate mobile products
Metered SMS, phone, and extended AI usage are excluded
No AMES subscription and no per-seat fee for the included platform modules. Usage services are handled separately through allowances and wallet top-ups.
Your rate improves as you grow
AMES lowers the platform fee as your active member base grows. Crossing a threshold does not create a pricing cliff; growth steadily brings your overall rate down.
At your current size, AMES would charge 1.09%. New members in the Growth band are priced at 1%, so growth lowers your platform cost instead of triggering a jump.
Monthly delta vs standalone stack
£249 saved / month
£2,988 annualised · plus the time you stop losing to tool-juggling
Standalone costs reflect typical UK market rates for equivalent software at your scale - not any specific vendor. AMES Pay uses the platform rate shown; exact onboarding terms are confirmed before launch.
Accounting software: AMES does not replace Xero or QuickBooks — it syncs to them. You keep your accounting platform; AMES sends the right data to it automatically (saving the ~£30/mo you'd otherwise spend on a sync integration).
Built to protect, designed to be transparent.
Activity businesses handle sensitive member data, payment details, and children's records. AMES treats that responsibility as a product feature — not a checkbox.
Your data is protected by design
AMES is built on Supabase with row-level security policies, encrypted-at-rest storage, and role-based access control. Every tenant's data is logically isolated so one operator never sees another's information.
Payments handled by Stripe, not spreadsheets
AMES Pay runs on Stripe Connect — meaning card data never touches our servers. Parents pay through Stripe's hosted checkout with full PCI DSS compliance, tokenisation, and 3D Secure authentication.
Transparent data handling, full user control
Parents and operators can export their data at any time as CSV. Data retention policies are configurable, and account deletion is a single action with full data purging guaranteed within 30 days.
Always available when operations depend on it
Deployed on Vercel's global edge network with automatic scaling and failover. No single point of failure, automated backups every 6 hours, and disaster recovery tested quarterly.
Leave whenever you want, with everything
Export every booking, payment, member record, and progression entry as structured CSV files. We believe great software earns retention — it should never rely on data hostage-taking.
Every action logged, nothing hidden
Staff actions like booking changes, payment adjustments, and policy modifications are captured in an audit log. Managers can trace who changed what, when, and why — essential for growing teams.
Works with the tools you already rely on.
AMES connects to the tools you already rely on — payments, inboxes, calendars, accounting, and social — so you keep your favourites while replacing everything else.
AMES Pay
Card payments, Direct Debit, Apple Pay, Google Pay, automated payment recovery, and recurring billing — built in.
Google Calendar
Automatic calendar sync for class schedules, term dates, and staff availability. Never miss a room booking.
Xero
Financial reconciliation sent directly to your accounting software. Invoices, payouts, and taxes — all synced automatically.
QuickBooks
Alternative accounting sync for businesses already on the QuickBooks platform. Full transaction history export.
Gmail
Send and track parent emails from your existing inbox — conversations sync back to AMES so the whole team stays in the loop.
Outlook
Connect Microsoft 365 mailboxes for staff communication and parent threads — messages flow into the AMES inbox automatically.
Reply to comments and DMs from one inbox, schedule posts, and track engagement against enrolment growth.
Manage Instagram DMs and comments alongside other channels, and publish posts and stories on a schedule.
Google Reviews
Surface, respond to, and request reviews — track your rating across every location from a single dashboard.
Need something custom? Our team can build API integrations for your specific stack during onboarding.



































