AMES vs Swimphony
An award-winning UK swim management platform with poolside-first design, serving private lessons, school swimming, and franchise operators.
Providers choose AMES when they need transparent pricing, multi-activity support, and a single platform covering teaching, parent engagement, and compliance — not just swim school administration.
Feature-by-Feature Comparison
A detailed look at how AMES and Swimphonycompare across the features that matter most to children's activity providers.
Booking & Scheduling
Payment Processing
Communication
Reporting & Analytics
Teaching & Progression
Compliance & Safety
Why Operators Switch to AMES
Activity providers across the UK are moving from Swimphony to AMES. Here is what makes the difference.
Transparent pricing you can plan around
Swimphony does not publish its pricing — you need to contact their sales team for a quote, making it impossible to budget without a sales conversation. AMES publishes no monthly fee at all: you pay a small % of payments processed. No surprises, no negotiation required.
One platform for every activity, not just swimming
Swimphony is an exceptional swim platform, but it only does swimming. If your business evolves to include dance, gymnastics, football, or any of the other 11 activity types AMES supports, you would need a second platform. AMES grows with you.
Safeguarding and compliance as standard
Swimphony focuses on the swim school workflow. AMES adds DBS check tracking, qualification expiry alerts, photo consent management, and safeguarding compliance tools — the full picture for any UK provider working with children.
AI-powered for modern operators
AMES includes AI-powered analytics, smart communications, and automation tools that help you run a more efficient programme. Swimphony has no AI capabilities, leaving you to handle insight and admin manually.
Pricing at a Glance
Transparent pricing so you can make an informed decision.
AMES
No monthly fee. Fully transparent pricing. AMES earns a small % of payments processed via AMES Pay.
Swimphony
Pricing is not published. Typically enterprise-leaning, often bundled with LA/leisure operator contracts. Expect significant costs for private swim schools.
Switching Is Easier Than You Think
Moving from Swimphony to AMES does not mean starting from scratch. We handle the heavy lifting so you can focus on running your business.
Book a demo
See AMES in action with a personalised walkthrough tailored to your activity type and business size.
Free data migration
Our team migrates your existing customer data, class schedules, and booking history from Swimphony at no extra cost.
Go live with confidence
We provide onboarding support, staff training, and a dedicated contact to ensure a smooth transition.
See AMES in Action
Ready to see how AMES can replace Swimphony and transform the way you run your activity business? Book a free demo today.
