AMES vs LoveAdmin
A UK activity management platform popular with dance studios, sports clubs, and leisure providers — focused on memberships, direct debit, and online bookings.
Activity providers switch to AMES for deeper teaching tools, built-in progression tracking, compliance management, and a modern parent app — all at no monthly fee.
Feature-by-Feature Comparison
A detailed look at how AMES and LoveAdmincompare across the features that matter most to children's activity providers.
Booking & Scheduling
Payment Processing
Communication
Reporting & Analytics
Teaching & Progression
Compliance & Safety
Why Operators Switch to AMES
Activity providers across the UK are moving from LoveAdmin to AMES. Here is what makes the difference.
No monthly fee
LoveAdmin charges from £49/month regardless of whether your programme is busy or quiet. AMES uses a revenue-share model — you pay nothing until you earn. During school holidays or quieter periods, your cost drops to zero. As your revenue grows, you pay a small percentage rather than a fixed overhead.
Built-in progression and teaching tools
LoveAdmin handles bookings and payments well but has no progression tracking, teaching frameworks, or instructor-facing tools. AMES includes skill progression, custom assessment frameworks (Swim England, RAD, British Gymnastics), parent-visible progress reports, and a dedicated Teach app for instructors — all as standard.
Instructor compliance built in
Track DBS checks, first aid, and coaching qualifications across your whole team with automated expiry alerts and an audit-ready export. LoveAdmin does not offer staff compliance tooling, leaving UK providers to manage this manually — a risk for any Ofsted-registered or Sport England-affiliated programme.
Deeper parent engagement
AMES gives parents a dedicated Connect app with real-time progress updates, two-way messaging, session feedback, and booking management. LoveAdmin provides a functional member portal but no ongoing engagement layer that keeps families informed and invested between sessions.
Pricing at a Glance
Transparent pricing so you can make an informed decision.
AMES
Revenue-share model. No monthly fee, no per-booking charges. AMES earns a small % of payments processed — you only pay when your customers pay you.
LoveAdmin
Monthly subscription from £49. Higher tiers needed for automations, advanced reporting, and multi-site management.
Switching Is Easier Than You Think
Moving from LoveAdmin to AMES does not mean starting from scratch. We handle the heavy lifting so you can focus on running your business.
Book a demo
See AMES in action with a personalised walkthrough tailored to your activity type and business size.
Free data migration
Our team migrates your existing customer data, class schedules, and booking history from LoveAdmin at no extra cost.
Go live with confidence
We provide onboarding support, staff training, and a dedicated contact to ensure a smooth transition.
See AMES in Action
Ready to see how AMES can replace LoveAdmin and transform the way you run your activity business? Book a free demo today.
