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AMES vs iSplash

A UK swim school management platform with class scheduling, payment processing, and progress tracking for swimming programmes.

Swim schools switch to AMES when they need multi-activity support, lower and more transparent pricing, AI capabilities, and safeguarding compliance tools on top of core swim school administration.

22
AMES advantages
36
Features compared
6
Categories

Feature-by-Feature Comparison

A detailed look at how AMES and iSplashcompare across the features that matter most to children's activity providers.

Booking & Scheduling

FeatureAMESiSplash
Online class booking
Waitlist management
Multi-venue schedulingLimited
Make-up lesson management
Multi-activity support (dance, gymnastics, football)
Drag-and-drop timetable builder

Payment Processing

FeatureAMESiSplash
Online card payments (Stripe)
Direct debit (GoCardless)
No fixed monthly platform fee
Automated payment reminders
Pro-rata calculationsBasic
Childcare voucher support

Communication

FeatureAMESiSplash
Email notifications
SMS messagingLimited
Dedicated parent portal
Two-way in-app parent messaging
Automated progress update notificationsBasic
Broadcast to class or groupLimited

Reporting & Analytics

FeatureAMESiSplash
Revenue reporting
Attendance tracking
Occupancy & utilisation analyticsBasic
Retention & churn insights
Custom report builder
AI-powered analytics

Teaching & Progression

FeatureAMESiSplash
Skill/level progression tracking
Automated award certificates
Custom assessment frameworks (Swim England, etc.)Swimming only
Parent-visible progress reports
Digital registers with notesBasic
Multi-activity teaching frameworks

Compliance & Safety

FeatureAMESiSplash
DBS check tracking
Qualification expiry alerts
Medical/allergy information
Emergency contact management
Photo consent management
Safeguarding compliance tools

Why Operators Switch to AMES

Activity providers across the UK are moving from iSplash to AMES. Here is what makes the difference.

1

Progressive pricing that scales with you

iSplash charges £90/month from day one, growing by £18 for every additional 50 swimmers. AMES charges no monthly fee — we earn a small percentage of payments you process through AMES Pay. You pay nothing until your customers pay you, and your costs grow proportionally to your revenue.

2

Beyond swimming — manage every activity

iSplash is built exclusively for swim schools. AMES supports all 12 children's activity verticals: swimming, dance, gymnastics, football, martial arts, music, drama, tennis, and more. One platform serves your whole programme, however it grows.

3

UK safeguarding and compliance built in

iSplash does not offer DBS check tracking, qualification expiry alerts, or safeguarding compliance tools. AMES includes all of this as standard — critical for any provider working with children under UK regulations.

4

AI-powered tools for modern operators

AMES includes AI features to help you run your business — from intelligent analytics to automated communications. iSplash has no AI capabilities, leaving operators to handle insight and automation manually.

Pricing at a Glance

Transparent pricing so you can make an informed decision.

Recommended

AMES

Free to use — % fee on payments via AMES Pay

No monthly fee. AMES earns a small % of payments processed. You only pay when your customers pay you. Scales progressively with your revenue.

iSplash

From £90/month (up to 250 swimmers)

£90/month for up to 250 active swimmers, then £18/month per additional 50. Monthly costs grow as your programme grows regardless of revenue.

Switching Is Easier Than You Think

Moving from iSplash to AMES does not mean starting from scratch. We handle the heavy lifting so you can focus on running your business.

1

Book a demo

See AMES in action with a personalised walkthrough tailored to your activity type and business size.

2

Free data migration

Our team migrates your existing customer data, class schedules, and booking history from iSplash at no extra cost.

3

Go live with confidence

We provide onboarding support, staff training, and a dedicated contact to ensure a smooth transition.

Free data migration included with every plan

See AMES in Action

Ready to see how AMES can replace iSplash and transform the way you run your activity business? Book a free demo today.