AMES vs Swim Central
A swim school management platform used by UK and Australian swim schools for bookings, level progression, and parent communication.
Swim schools switch to AMES for multi-activity support, transparent revenue-share pricing, and a modern platform that covers teaching, parent engagement, compliance, and business growth in one place.
Feature-by-Feature Comparison
A detailed look at how AMES and Swim Centralcompare across the features that matter most to children's activity providers.
Booking & Scheduling
Payment Processing
Communication
Teaching & Progression
Compliance & Safety
Why Operators Switch to AMES
Activity providers across the UK are moving from Swim Central to AMES. Here is what makes the difference.
Multi-activity from day one
Swim Central is built exclusively for swim schools. AMES supports swimming alongside dance, gymnastics, football, martial arts, and 8 more activity types — so if you ever expand beyond the pool, you will not need a second platform.
No monthly fee
AMES uses a revenue-share model — you pay nothing until you earn. Swim Central charges a monthly subscription regardless of your programme size or revenue, which hits hardest during quieter holiday periods.
Full compliance tooling
AMES tracks DBS checks, instructor qualifications, and Ofsted compliance alongside day-to-day operations. Swim Central's compliance tools are limited, creating gaps for operators who need audit-ready documentation.
Business tools beyond bookings
AMES includes marketing automations, retention insights, and a Connect parent-facing app — not just class management. Swim Central focuses on the operational layer and leaves growth tools out.
Pricing at a Glance
Transparent pricing so you can make an informed decision.
AMES
No monthly fee. AMES earns a small % of payments processed. Fully transparent.
Swim Central
Subscription pricing is not publicly listed. Typically tiered by number of swimmers.
Switching Is Easier Than You Think
Moving from Swim Central to AMES does not mean starting from scratch. We handle the heavy lifting so you can focus on running your business.
Book a demo
See AMES in action with a personalised walkthrough tailored to your activity type and business size.
Free data migration
Our team migrates your existing customer data, class schedules, and booking history from Swim Central at no extra cost.
Go live with confidence
We provide onboarding support, staff training, and a dedicated contact to ensure a smooth transition.
See AMES in Action
Ready to see how AMES can replace Swim Central and transform the way you run your activity business? Book a free demo today.
