What is Revenue Per Head?

Revenue per head (also called average revenue per customer or ARPC) is the total revenue generated divided by the number of unique enrolled children over a given period. It is one of the most useful financial metrics for a children's activity business because it captures not just your pricing but the breadth of each family's engagement with your services.

To calculate it: total revenue for the period divided by the number of unique children enrolled in that period. For example, if you generated sixty thousand pounds in a term from four hundred enrolled children, your revenue per head is one hundred and fifty pounds per term. Tracking this metric over time reveals trends — is it growing (families are attending more sessions or buying additional products) or declining (you may be discounting too heavily or losing upsell opportunities)?

Strategies for increasing revenue per head include: encouraging families to attend multiple sessions per week (multi-class discounts), offering add-on products such as merchandise, achievement awards, or grading assessments, introducing premium-priced options such as small-group coaching or specialist workshops, running holiday camps that serve your existing customer base, and increasing prices in line with the value you deliver.