Annual Marketing Calendar

Children's activity businesses have a unique marketing rhythm: term-time enrolment pushes, holiday camp promotions, September rushes, and January new-starters. This marketing calendar template maps the entire year with these patterns built in, so you never miss a critical promotional window. Each month includes suggested campaigns, social media content themes, email marketing prompts, and budget allocation columns. Whether you're a solo instructor or running a team of ten, this calendar helps you plan proactively rather than scrambling for last-minute posts.

What's Inside

• 12-month calendar pre-loaded with UK school holiday dates
• Enrolment window highlights with countdown planning
• Monthly social media content themes and post ideas
• Email campaign schedule with subject line suggestions
• Budget allocation columns by channel (social, print, events, PPC)
• Holiday camp promotion timeline
• Partnership and community outreach planner
• Campaign performance tracking with KPI columns

Perfect For

• Business owners who want to plan marketing ahead of time
• Operators who rely heavily on term-time enrolment cycles
• Anyone running holiday camps alongside regular term classes
• Businesses looking to improve consistency in their social media

Applicable Activity Types