AMES Is Live: The Modern Activity Management Platform for Swim Schools, Dance Studios and Martial Arts Academies

Most activity businesses still run on a stack that was never designed to work together.

A spreadsheet for class lists. A separate tool for payments. Paper registers at the side of the pool or studio floor. WhatsApp threads for parent messages. A calendar that tells you when classes should happen, but not whether the rest of the business is keeping up.

That setup works until it does not.

As soon as the team grows, the questions multiply. Who is booked into which class? Which payments need attention? Which member missed last week? Which family has not seen the latest update? Which instructor needs the roster before the session starts?

The problem is not effort. It is fragmentation.

That is why we built AMES.

AMES is the modern activity management platform for swim schools, dance studios, and martial arts academies. It brings the operational work of the business into one connected system so owners, administrators, instructors, parents, and members are all working from the same source of truth.

Today, AMES is live.

One platform, three connected experiences

AMES is built around the three jobs that matter most in an activity business.

Admin dashboard

The Admin dashboard is where the business is run.

It gives operators a clear view of classes, members, payments, attendance, communication, and progress. Instead of bouncing between disconnected tools, the team can see what is happening across the operation in one place.

That matters because the back office is where small problems become expensive. A missed payment, a booking change, or a parent query should not require three systems and a manual follow-up chain.

Connect app for parents and members

Connect is the parent and member experience.

It gives families a simple place to manage bookings, check schedules, make payments, read updates, and stay on top of what is happening next. For a parent, that means fewer emails and fewer calls. For the business, it means fewer repetitive questions and less office admin.

Connect is not a decorative add-on. It is how the family side of the business stays clear and usable.

Teach app for instructors

Teach is the mobile workflow for instructors.

It gives the team on the floor the tools they need to do the session well: rosters, attendance, notes, and the information they need without paper trails or follow-up admin after the class ends.

That is a better experience for instructors, but it also improves the business. When the teaching team can focus on teaching, the rest of the operation gets cleaner.

Why this matters

Swim schools, dance studios, and martial arts academies do not all run the same way, but they do share the same operational shape.

Recurring classes. Family accounts. Attendance tracking. Level or progression-based enrolment. Payment handling. Parent communication. Schedule changes that need to be reflected everywhere.

When those jobs sit in different tools, the team becomes the integration layer. That is where errors happen and time disappears.

AMES is built to remove that friction.

The goal is not to add another system to manage. The goal is to make the business easier to run.

Built for real day-to-day operations

AMES was designed around the work activity providers actually do every week:

• Booking classes and managing enrolments
• Taking payments and keeping records clear
• Tracking attendance and progress
• Sending updates to families without scattering messages
• Giving instructors the information they need before each session
• Helping owners see the business without assembling reports by hand

That is the standard AMES is built to.

It should be possible to run a serious activity business without relying on paper registers, duplicated records, and a long list of disconnected tools that never quite line up.

What happens next

AMES is live, and this is the starting point.

If you run a swim school, dance studio, or martial arts academy and you want a clearer way to manage classes, parents, instructors, and admin, you can see the platform now.

Book a demo to see how AMES works with your business.

Or start a free trial and explore the platform yourself.

The platform is live. The work is in one place. The rest of the business can finally catch up.