What you pay today vs what AMES charges.
Most platforms charge a subscription, then leave you paying for booking software, team messaging, marketing, rota, inbox, notes, mobile access, and AI tools on top. AMES includes those platform modules in one low fee on payments collected through AMES.
The old model
Monthly software bills
Separate subscriptions rise as members, staff, contacts, admin seats, and marketing channels grow.
The AMES model
Platform included
Bookings, messaging, marketing, rostering, inboxes, notes, apps, and inclusive AI sit inside one AMES platform fee.
Usage is separate
Wallet-based services
SMS, phone/VoIP, and extended AI are metered services. They are available in AMES, but not counted as subscription savings.
Try your numbers
Adjust the 2 numbers most operators know. The calculator estimates monthly revenue from 4 sessions per member per month, then compares a typical standalone platform stack with the AMES platform fee. Metered SMS, phone, and extended AI usage are not included in either side of the saving.
What you would usually pay
£458/mo
The estimated monthly cost of equivalent standalone platform software at your scale.
What AMES would charge
£209/mo
Based on your active member count, AMES would charge 1.09% of payment volume collected through AMES, before any metered wallet usage.
AMES platform fee only. Stripe or GoCardless payment-processing charges are separate.
Not counted as savings
Some services are available, but usage-based.
Bookings, registers, waitlists, makeups, payments, and parent self-service
Campaigns, segments, templates, and performance reporting
Offers, journeys, follow-ups, reactivation, and campaign workflows
Team updates, operational channels, staff coordination, and announcements
Staff rota, availability, time clocking, timesheets, and payroll prep
Operational assistants, content review, quality checks, and admin support
Multi-channel scheduling, content planning, monitoring, and engagement
Parent enquiries, team ownership, response tracking, and handovers
Session notes, policies, calendars, tasks, SOPs, and team knowledge
Parent, staff, and admin access without buying separate mobile products
Metered SMS, phone, and extended AI usage are excluded
No AMES subscription and no per-seat fee for the included platform modules. Usage services are handled separately through allowances and wallet top-ups.
Your rate improves as you grow
AMES lowers the platform fee as your active member base grows. Crossing a threshold does not create a pricing cliff; growth steadily brings your overall rate down.
At your current size, AMES would charge 1.09%. New members in the Growth band are priced at 1%, so growth lowers your platform cost instead of triggering a jump.
Monthly delta vs standalone stack
£249 saved / month
£2,988 annualised · plus the time you stop losing to tool-juggling
Standalone costs reflect typical UK market rates for equivalent software at your scale - not any specific vendor. AMES Pay uses the platform rate shown; exact onboarding terms are confirmed before launch.
Accounting software: AMES does not replace Xero or QuickBooks — it syncs to them. You keep your accounting platform; AMES sends the right data to it automatically (saving the ~£30/mo you'd otherwise spend on a sync integration).
