12 hours saved each week for Mini Swimming, a multi-site swim school in Essex.
Mini Swimming was handling more than 600 parent messages a week while juggling spreadsheets, booking changes, and payment follow-up. AMES pulled the core workflows into one system so the team could spend less time chasing admin and more time running classes.
Mini Swimming
A real customer story showing how AMES reduced admin drag and made the parent journey easier to manage.
12 hours back every week after the team moved key workflows into AMES.
Overdue balances dropped from more than GBP 1,000 to under GBP 100.
Challenge
Mini Swimming was juggling a high-volume admin load across disconnected tools. Messages landed in multiple channels, bookings were updated manually, and payment follow-up kept pulling staff away from delivery.
- - Mini Swimming was handling 600+ parent messages a week across email, phone, and chat.
- - Schedules lived in spreadsheets, so changes had to be copied manually across the business.
- - Payment chasing and booking follow-up kept the team in constant catch-up mode.
Solution
AMES gave the team one operating layer for classes, members, sessions, payments, attendance, and parent communication. That removed the need to translate the same update across several systems.
- - AMES gave the team one place for bookings, attendance, parent communication, and payments.
- - Parents could self-serve simple tasks instead of turning the office into a booking switchboard.
- - The team got clearer operational visibility without juggling disconnected tools.
Results
The shift paid off quickly. The team got time back, parents handled more of the routine admin themselves, and the payment picture became much easier to manage.
- - 12 hours of admin time came back every week.
- - Booking-related phone calls dropped by 85%.
- - Overdue balances fell from more than GBP 1,000 to under GBP 100.
Challenge → Solution → Results
AMES turned Mini Swimming's admin load into a simpler daily workflow.
Mini Swimming is a representative early-adopter swim school: enough scale to feel the pain of manual work, but not so much complexity that every change becomes a project. The point of the case study is not that the business was unusual. It is that the results are concrete enough to help other operators judge whether AMES would change their week too.
12 hours
saved each week on admin after moving to AMES
85%
fewer booking phone calls after parent self-service went live
GBP 1,000+ to under GBP 100
overdue balances after payment workflows were centralised
Pull quote
“I am not thinking about the admin anymore. The 12 hours is the real number, but the mental space is what I actually value.”
Louise Ames, Mini Swimming Operations Manager
The team could see payment status alongside bookings instead of chasing separate records across tools.
Routine booking changes moved to the family side, which cut call volume and freed staff for higher-value work.
More customer stories are coming.
This page is the publish-ready case study for Mini Swimming. As more approvals land, we will add additional stories from other activity providers.
