The AMES platform
The office, the teaching team and your members work from the same information, with a view made for the work each person needs to do.
Classes, payments, marketing campaigns, staff payroll, task management, and reporting. A complete business hub, not just a booking tool.
A dedicated portal where parents book classes, report absences, manage payments, track progress, shop, and message teachers. All from their phone.
A fully customisable online booking experience that replaces your website. Parents browse classes, book drop-ins, join waitlists, and pay — all in one place.
Instructors mark attendance, log observations, track progress, capture class photos, and message parents — all from their phone, mid-class.
Six core modules designed around how activity businesses actually operate.
Drag-and-drop timetabling with conflict detection, room management, and term planning. Build complex schedules in minutes.
Stripe-powered billing with automatic reminders, failed payment recovery, and full reconciliation. No more chasing invoices.
24/7 self-service booking, progress tracking, and direct messaging. Parents get what they need without calling your office.
Digital registers with skill tracking, progression badges, and certificates. Teachers mark attendance from any device.
Targeted messaging by class, group, or individual. Automated notifications keep parents informed without manual effort.
Real-time analytics across all locations and programmes. Know your occupancy, revenue, and retention at a glance.
Custom skill frameworks, real-time assessments, and digital badges — visible to parents the moment they're awarded.
Define progression stages for any activity type. Swimming levels, dance grades, belt ranks — your framework, your language.
Teachers assess on a tablet during class. Results sync instantly to admin and the parent portal.
Auto-generated when a child meets criteria. Parents receive them immediately — no printing, no delays.
No more 'how is my child doing?' calls. Parents see progress, notes, and achievements in their portal.
SMS, email, in-app messages, voice calls, and automated notifications. No more Mailchimp, WhatsApp groups, or missed calls. One platform, every channel.
Send reminders, confirmations, and updates via SMS. Automated or manual. UK numbers included.
Automated email sequences, templates, and bulk campaigns. Track opens and delivery.
Direct messaging between parents, teachers, and admin. Real-time delivery.
Automated alerts for bookings, payments, attendance, and waitlist updates.
Inbound and outbound calling built in — hold music, call routing, and voicemail without bolting on a third-party dialer.
AMES Pay is our built-in payments product — one setup, one processing fee, one dashboard. Powered by Stripe Connect for cards and GoCardless for direct debit underneath, so the money moves on rails you already trust.
Powered by Stripe Connect
Powered by GoCardless
Both rails built into AMES Pay. One processing fee, no hidden charges, no second dashboard to manage.
Whether you run a single studio or a national franchise, AMES scales with your ambition.
Run every location from one dashboard. Shared member databases, cross-site bookings, and individual reporting per centre.
Owners, managers, teachers, and reception staff each see exactly what they need. Nothing more, nothing less.
Tenant isolation means each organisation's data is completely separate. Enterprise-grade security without enterprise complexity.
Consistent branding, shared templates, and centralised oversight with local autonomy. Scale your model without losing control.
Automate repetitive tasks — rebooking reminders, payment chasing, staff notifications, waitlist management. Set it once, let it run.
Sync payments, invoices, and payroll directly to Xero or QuickBooks. No double-entry, no reconciliation headaches.
Your next step
Walk through your classes, your team and your plans with us. We’ll show you how the platform fits together.
