Built By People Who Understand Your World
AMES was born from firsthand experience running activity businesses. We know the challenges because we've lived them.
Our Story
AMES started in 2020 when our founder, an activity business operator, couldn't find software that truly understood the needs of class-based businesses. Existing solutions were either too generic, too expensive, or required endless workarounds.
So we built our own. What started as a tool for one provider has grown into a comprehensive platform serving hundreds of organisations across the UK - from small independent teachers to multi-location enterprises.
Today, AMES helps activity providers of all kinds manage their operations efficiently, giving them more time to focus on what matters most: teaching.
Our Values
Passion for Learning
We believe every child deserves access to quality activity-based education, whether that's dance, sports, or martial arts.
Community First
Built by people who understand the challenges of running clubs and schools. We're in this together.
Excellence in Everything
From code quality to customer support, we strive for excellence in everything we do.
Focused Innovation
We don't chase trends. We solve real problems for real businesses with thoughtful technology.
